Post production as it referred to in the industry, is the process of editing a picture or recording after it has been captured in camera. Most video recordings are actually recorded very flat. That is to say, with very little in the way of colour saturation, grading or contrast. The 'effects' and image improvements are nearly always added after the recording has taken place thus enabling the post production team to create many different looks in the production suite rather than trying to capture impossible effects in the camera during the shoot. In film, the phases of post-production include: editing, video editing, sound editing, animation and visual effects. These can range from the cinematic look to old vintage Black & white film complete with authentic, grainy looking effect.
See the vey simply example below where we have filmed in a very flat profile called D-LOG and then colour graded the clip to add a pleasing effect in terms of colour and contrast. We can go much further if we choose adding many different effects such as lights, dust particles, smoke, snow and so much more if we choose. Here we added a cinematic effect with black bars above and below and a little bit of light scattering across the screen.
Of course, just because you can add all the effects under the sun doesn't mean you should! It is easy to kill a video by going over the top with needless effects. Take a lot at our showreel... see if you can tell the effects we added in post production. Bet you won't get them all!
People wonder why the post-production process can take such a long time relative to shooting. With some production companies and content creators you may not hear from them for weeks or sometimes months and then all of a sudden the film appears, finished. There are many tools available to the ;post production room. At Skyline Pictures we use Adobe and Apple software such as Final Cut Pro to work on our film clips.
Post product shouldn't be under estimated. It can and does help transform what the camera captures as seemingly dull lifeless video into sparkling clips or movies with great visual effects. If Hollywood film makers can do it, why not us?!
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